The Crucible By Arther Miller - 847 Words

Rationale-Word Count-222 The Crucible is a play written by Arther Miller in 1953. The play revolves around the witch hunt that occurred in Salem, Massachusetts, in 1692. The trial at the end of Act III is the climax of the play and determines the fate of the major protagonists. My Written Assignment is an alternative scene at the end of Act III at the Salem meeting house when Proctor is being trailed. The aim of this task is to show that even if Elizabeth admits to Proctor’s act of committing adultery, the outcome of Proctors death would not change. This is to demonstrate the inevitability of tragedy due to the arbitrary nature of the theocratic court and the cunningness of Abigail. In order to adhere to the style of a pastiche, Arthur Miller’s literary style will be employed. I will adopt simple vernacular and old-fashioned grammar and vocabulary appropriate to its time period(1692). Moreover, I will adhere to the personalities and state of mind of the characters through the use of dialogues and stage directions. For example, Abigail’s state of mind changes significantly throughout the task. Her desperation is portrayed through the use of hyphens to indicate stuttering. Similarly, Proctor’s hopelessness is shown through the use of a long monologue with a series of questions and exclamations to show his utter disappointment. Written Assignment The vestry room of the Salem meeting house, now serving as the anteroom of the General Court DANFORTH: reaches out and holdsShow MoreRelatedMcCarthyism and Documents of History1422 Words   |  6 Pagestactics. Lastly, well be giving a comparison of three documents, one being Lillian Millers letter, deriving what the words and statements signify and how they characterize the times of McCarthyism. At the outset, well be exploring a segment of Arther Millers reflection of McCarthyism times, who himself was called before HUAC in 1956, from document 24.10 and converses as follows,â€Å"... Part of the surreality of the anti-left sweep was that it picked up people for disgrace who had already turnedRead MoreCost Accounting134556 Words   |  539 Pagesadministration. Management should look at these areas carefully and decide whether this unused capacity is necessary.  © The McGraw-Hill Companies, Inc., 1997 278 Cost Accounting, 5/e 9–28. (30 min.) Resources used vs. resources supplied: Arther Consultants Resources Used Energy ........................... Human resources .......... Customer service .......... Long-term labor............. Administrative................ $ 32,520 ($6 Ãâ€" 5,420) $ 30,000 ($1,000 Ãâ€" 30) $ 5,500 ($20 Ãâ€" 275) $450

The Privacy Protection Of Apple s Mobile Devices - 817 Words

Thesis Statement No matter the good intention, no agency should have such power as to be able to hack millions of personal devices. Other means like getting information from witnesses and/or family members/friends of the suspects should be carried out. Observations/Description The issue at hand is whether or not Apple should assist the Federal Bureau of Investigation (FBI) in developing a software that would debacle the privacy protection in Apple’s mobile devices. Apple is resistant to this idea even though the company is facing a court order demanding its compliance. Apple is firmly opposed to the Federal Bureau of Investigation’s (FBI) request that they allow encryption of one particular iphone of a San Bernardino shooter. Apple came out with a statement that the government â€Å"attempts to rewrite history [1].† The company also wrote in its last court filing that â€Å"The Founders would be appalled [1].† The government argues that innocent third parties can be ordered to provide services that the government finds â€Å"necessary† to complete the desired search due to the fact that a valid search warrant was issued by the court [1]. The court order relies on the All Writs Act as a legal basis. The All Writs Act of 1789 is a broad law that allows for the court to compel cooperation from the desired company in investigations. In fact, this law has history as far as it being used by the government for that purpose [1]. Apple believes that the attorneys are misinterpreting cases inShow MoreRelatedA Breach Of Childrens Online Privacy1715 Words   |  7 Pages A Breach of Children’s Online Privacy: Examining the Fourth Amendment and a Right to Privacy Regarding Mobile Apps Ina Salvaleon Berry College Citation Style: APA â€Æ' A Breach of Children’s Online Privacy: Examining the Fourth Amendment and a Right to Privacy Regarding Mobile Apps Children are more likely to be found on a technological device that can access the Internet than outside being physically active. While in many cases, they are knowledgeable online users, children are stillRead MoreHipaa Compliant Mobile App Development Requirements1308 Words   |  6 PagesHIPAA Compliant Mobile App Development Requirements HIPAA Compliant Mobile App Development Requirements HIPAA compliance issues affect medical practices, insurance companies and eCommerce companies that sell medical devices, equipment and increasingly popular fitness apps that measure key health and fitness functions. HIPAA, an acronym that stands for the Health Insurance Portability and Accountability Act, was passed in 1996 and took effect in 2003. The act mandates privacy protection for confidentialRead MoreThe Right Of Privacy, By Warren And Brandeis1308 Words   |  6 PagesPrivacy has been apart of civilization as far back as the Greeks, but it is difficult to define due to the multiple different personal and social dimensions. Advancements in technology can be responsible for changes in the conception of privacy and for the adjustments in society made privacy rules and norms. Technology has caused basic laws put into place to protect our privacy to be outdated. The Fourth Amendment, added to the constitution on 1791, stated that â€Å"the right of the people to be secureRead M oreInternet Privacy : An Article Of The American Civil Liberties Union ( 2016 )2221 Words   |  9 PagesInternet Privacy As an employee, what do we consider private? We can see everyone, including our co-workers, going through their daily routine, and its clear to spot that no one puts that much thought into the meaning of privacy. Technology has been evolving ever since the first micro-chip, and with that, it gives people more of a free range to talk, share ideas and to even do their personal banking or finances across different platforms. On the front page of The American Civil Liberties UnionRead MoreSocial Media And Its Effect On Society1619 Words   |  7 Pagesand male users with 42 percent. The rise of social media has inextricably been linked with the evolving of the mobile computing phenomena which has spawned very hugely in mobile application development and the now smartphone technology that everyone is trending about.The smart phone usage over the computers and tablets has vastly been on the rise and a lot of people are using mobile devices to access social media due to the primary design objective and portability, moreover, it is reliable and contentsRead MoreAndroid Os Security: Advantages and Disadvantages2930 Words   |  12 Pagesflexibility and open architecture, this platform presents some unique challenges in terms of security. The landscape of business is ever-changing, and with the introduction of mobile computing platforms, this amounts to changes that are orders-of-magnitude less than in previous eras of business. The inherent flexibility of mobile computing allows businesses to capitalize on market shifts quickly, translating into a competitive advantage or disadvantage in much less time than it takes to engineer, developRead MoreAdvertising : Advertising And Targeting Efficiency1450 Words   |  6 Pages– not humans – are â€Å"viewing† the ads, skewing impression counts into misleading statistics. Another area of concern of programmatic advertising is privacy. Programmatic ads rely on data that is obtained using tracking technologies, such as cookies, and the profiles they create to produce advertisements. Facebook ran into trouble in 2014 with privacy advocates who claimed its ad network collected an unusual amount of its users personal data. Those advocates also criticized the Federal Trade CommissionRead MoreThe Goal Of Cloud Computing1194 Words   |  5 PagesINTRODUCTION Cloud computing is an internet based computing that depends on sharing computing with other resources rather than local servers or personal devices to handle applications. Cloud computing has fundamentally changed the way people view computing resources; rather than being an important capital consideration (Navavati, M., Colp, P., Aiello, B., Warefield, A. (2014)). Cloud computing offers many potential benefits to organizations by making information technology (IT) services availableRead MoreThe Importance Of Your Personal Data?1706 Words   |  7 Pageswith information including your full name, age, gender, address, occupation, income, phone number, IP address, hobbies, interests, physical and mental health issues, places you frequent, social media accounts, and much much more. Surprised yet? That s just the start. With the rise of newer, more portable technology, the internet has rapidly started to play a very crucial part in our everyday lives; we can search where the nearest c offee shop is, buy and sell things, message friends, share thoughtsRead MoreGlobal Issue : New Information Technology Initiatives1625 Words   |  7 Pagespassion, and personalized relationships based on customer insights. The main user expectations include ease of use (low training time), ease of customization, work seamlessly with other software in the company, data security and protection, and availability on different devices including PCs, notebooks, tablets, and smartphones (Levdikova, 2017). Successful CRM solutions should be niche-based, able to address specific business needs, scalable with organizational growth, and cloud-based with enhanced

Financial System of Mexico Essay Sample free essay sample

Fiscal system of a state is a concatenation of interconnected entities responsible for money affairs and related services straight impacting the economic system. The system include Bankss. pension financess. insurance companies. stock and securities exchanges. cardinal bank and related fiscal regulators. The latter is comprised of houses and entities that provide a system to consequence economic minutess and guarantee that nest eggs are turned into investings ( Financial System Soundness. 2005 ) . A strong and established fiscal system is a needed to accomplish and keep a bullish economic growing of a state. It hence follows that job in the fiscal system greatly contribute to pecuniary policies effectiveness. higher fiscal costs in resuscitating debatable fiscal establishments. declining economic recession by promoting capital and investing flight. The Financial System Soundness ( 2005 ) stated further that jobs related to a weak fiscal system in one state can easy infect and pollute other states straight making concern with that state. It is an recognized fact that Mexico is one of the taking trading spouse of the US owing to its propinquity and the latter supplying a ready beginning of inexpensive labour and services for US fabrication sector and allied constitutions. As a consequence of NAFTA. bulk the imported goods and services demand of Mexico is being supplied by the US. There are information that the fiscal system of Mexico is being considered shoal and hence the foundation is weak and may fall in with merely a little job in the economic system. Other states consider Mexico’s fiscal system has rebounded after the mid-90’s fiscal crisis and is right now easy retrieving. This paper aims to document the fiscal system set up of Mexico and find its degree of stableness and reactivity to the demands of the Mexican public as to ready beginning of recognition to finance and run the engine of economic development An article from US Library of Congress entitled Country Studies on Financial System Financi al System of Mexico 2 ( n. d. ) revealed that â€Å"Mexico has one of Latin America’s most developed banking systems. dwelling of a cardinal bank and six types of banking establishments: populace development Bankss. public recognition establishments. private commercial Bankss. private investing Bankss. nest eggs and loan associations. and mortgage banks† ( 1st par. ) . The Country Studies further revealed that the other constituents of Mexico’s fiscal system include establishments providing to securities market. trust fund establishments. companies with recognition brotherhood installations. common financess establishments. factoring companies and bonded warehouses. The Bank of Mexico. per Country Studies. is the cardinal regulative authorization of the fiscal system. Its chief map is modulating the money in circulation and straight pull offing the activities related to the foreign exchange market. The Central Bank or Banco de Mexico is responsible for puting the fiscal modesty demands of Mexican Bankss and more significantly. it enforces Torahs related to recognition control. Furthermore. the Country Studies further revealed that Banco de Mexico being the Central Bank acts as the financial agent of the state. the lone entity lawfully recognized to publish and publish new peso currency and serves as the price reduction window for private dep ositary Bankss. Furthermore. The Country Studies added that the Banco de Mexico is besides the oversing entity of the private banking sector through the National Banking Commission and it supply financess for development plans of the state. Legislation in 1994 required the Banco de Mexico to restrict its loaning to the authorities to an sum fixed at the start of the financial twelvemonth. To efficaciously restrict and command rising prices. the operation of Banco de Mexico was made independent since April 1994. This means that the bank can implement the desperately needed fiscal policy schemes and reform in due clip with lower limit or without audience from the federal authorities of Mexico Financial System of Mexico 3 Services related to fiscal affairs â€Å"are regulated by series of Torahs and round letters from Bank of Mexico. National Banking Commission ( NBC ) . the National Securities Commission ( NSC ) and Bonding Commission ( NIBC ) and the Ministry of Finance† ( Financial System. 2n d par. ) . The Financial System further revealed that effectual April 29. 1995. the NBC and NSC were merged into one entity and is now the National Securities and Banking Commission ( NSBC ) . The Country Studies on development Bankss revealed that Mexico besides has a figure of other authorities controlled Bankss providing to agriculture. co-ops. import and export Bankss. public works. lodging. transit and a bank entirely for the sugar industry needs. The information is supported by Financial System paper and reported that Nafinsa or Nacional Financiera. SNC is the chief bank of the authorities for industry publicity. Banco de Comercio Exterior. SNC promotes export and Banco Nacional de Obras y Sevicios Publicos. SNC is responsible for building and lodging undertakings. Harmonizing to Country Studies. â€Å"Nafinsa provides medium-term funding and equity capital for productive endeavors. promotes Mexican investing companies. oversees the stock market and the issue of public securities. and serves as the legal depositary of authorities securities. By 1993 Nafinsa had divested itself of some of its involvements. but it remained under province ownership† ( 2nd par. ) . Credit establishments which include development Bankss and commercial Bankss are the lone Institutions authorized to accept sedimentations from the populace in general and can widen recognition adjustments based on the deposited sum. The Financial System paper on the other manus added that â€Å"foreigners may non take part in the equity of development banks† ( Development Bankss. 2nd par. ) . This means that aliens can non put their capital in development Bankss and Financial System of Mexico 4 investing is entirely for Mexican citizens merely. In order to set up a commercial bank in Mexico. an mandate from the Ministry of Finance and blessing by BM and NSBC are needed and the activities that can be engaged in is listed in Article 46 of the Law of Credit Institutions ( Financial System. n. d. ) . Harmonizing to Financial System. As per edict dated February 15. 1995. capital stock of commercial Bankss must be represented by series â€Å"A† or â€Å"B† portions. Series â€Å"A† portions must account for at least 51 % of the ordinary capital stock of the commercial bank and may be subscribed merely by Mexican persons or Mexican majority-owned entities. the Federal Government and the Savi ngs Protection Banking Fund ( FOBAPROA ) . keeping companies of fiscal groups and institutional investors authorized by the Ministry of Finance. The staying 49 % may be represented either by series â€Å"A† or â€Å"B† portions. Series â€Å"B† portions may stand for up to 49 % of the ordinary capital stock of the bank and may be subscribed by aliens ( Commercial Banks. 2nd par. ) . It is clearly indicated here that bulk portions in a commercial bank should belong to Mexican investors and merely 49 % is allotted to foreign investors. If a foreign investor desires to increase his investing portion. this is possible under â€Å"L† portion allocation. The foreign investor can add another 40 % portion but has limited vote right and the dividend gaining allocation may be greater and non lesser than his â€Å"B† portion of the capital stock. the Financial System added. Historically. the commercial Bankss are in private owned. The Financial System reported that there are three big dominant national commercial Bankss in Mexico. Banamex. Bancomer and Serfin wholly operate about 2. 000 subdivisions co ncentrated in urban countries merely. Financial System of Mexico 5 To guarantee readily available recognition. The Country Studies revealed that in 1993. the Mexican authorities allowed the gap of new domestic Bankss and in 1994. it allowed US and Canadian Bankss to run in Mexico. By the terminal of 1994. â€Å"there were some 50 commercial Bankss in operation in Mexico. up from 19 at the terminal of 1992. Mexico had 45 securities firm houses. 59 insurance companies. 74 leasing companies. 65 factorization houses. and 49 exchange houses† ( 7th par. ) . One of the ironss of fiscal system which determine its stableness is the stock exchange. The Country Studies revealed that The Stock Exchange of Mexico ( Bolsa Mexicana de Valores ) was organized in 1933 and at present is the largest stock exchange in the full Latin America. The stock exchange has its ain portion of ups and toss off together with the Mexican economic status. In 1992. there were 199 listed companies with a sum of 11 trillion new pesos traded. The Country Studies ( n. d. ) revealed that â€Å"at the terminal of 1993. Mexican investors held approximately 75 per centum of the equities traded. Although the value of Mexican-owned stocks rose by about US $ 143 billion between 1987 and 1993. mere ly 0. 2 per centum of all Mexicans had securities firm histories at the terminal of 1992† ( Country Studies. Stock Exchange. 2nd par. ) . This lone shows that the stock market trading section of the fiscal system is being participated by merely a smattering of Mexicans. The government’s restrictive policies alienated this bureau and bound its enlargement. At the present century. it is the World Bank and IMF who has the authorization to set up the soundness of fiscal system of a state. A study from the said governments revealed that. â€Å"Helped by good macroeconomic policies. sound inadvertence. and a favourable external environment. the already sound Mexican fiscal system continues to increase its resiliency. Although consumer and mortgage loaning has been turning at a rapid gait. recognition to the private Financial System of Mexico 6 sector remains low by some international comparisons† ( Financial System Stability Update. 2nd par. ) . The fiscal system of Mexico was declared stable by the World Bank and IMF. The stableness update farther revealed that there are cardinal challenges for the fiscal gove rnments to do the Mexican fiscal system more resilient. One of them and considered to be the most critical is â€Å"continuing to advance wider and more efficient private sector entree to finance including furthering transparence and competition† ( Findings. 3rd par. ) . The Country Level Savings Assessment of Mexico ( 2005 ) support the general feeling that the economic system of Mexico has rebounded from the 1994 fiscal crisis. The three degrees of fiscal system’s construction viz. the micro degree or the fiscal establishments. back uping substructure or meso and the Mexican pecuniary policies or macro degree remained stable harmonizing to the Country Level Savings Assessment study. Despite this stableness. it is perceived by economic experts that â€Å"the fiscal system in Mexico is surprisingly shallow† ( Country Level Savings Assessment. Executive Summary. 2nd par. ) . The assessment paper further added that â€Å"Mexico has 106 million people. 43. 4 million of whom are considered economically active. A big port ion of the economically active population is employed in the informal sector. The gross national income ( GNI ) per capita is US $ 6. 230. yet half of Mexico’s population is estimated to populate in poorness and one-fifth in utmost poverty† ( A Large Market of Low Income Clients. 1st par. ) . This information shows that Mexico’s wealth is concentrated in the upper 50 % of the populationwhile the other 50 % unrecorded in poorness. The paper added that about half of the 50 % of people populating in poorness or 25 % unrecorded in utmost poorness. This greatly contributed to the superficiality of the fiscal system which means that merely the upper 50 % of the population have entree to the fiscal system. It was reported by the assessment paper that restrictive policies of Financial System of Mexico 7 and deficiency of government’s enterprise to make the bottom half of the population farther added to the superficiality of the fiscal system. Restrictive policies means the bank necessitating the hapless citizens the same paperss as the rich people before they can open a nest egg history. In the bank’s position. restrictive policies means puting up a sophisticated surveillance cameras in subdivisions located in rural countries where electricity supply is inconsistent. This prevented the Bankss from making the hapless population and offer their services. The policies contributed to fiscal system illiterac y among the lower 50 % of the population and distrust perceptual experience on the meso and micro degree of the fiscal system. The assessment paper further revealed that â€Å"savings held in Bankss account for merely 9. 7 per centum of the gross domestic merchandise ( GDP ) and bank loans to the private sector history for 11. 8 per centum of GDP. The conservative banking sector is extremely concentrated and the popular finance sector is still little comparative to the size of the population† ( Mexican Financial System. 2nd par. ) . As a consequence of this. the assessment paper estimates that approximately 15 to 25 % of the urban population and about merely 6 % of the rural people has entree to fiscal establishments. The appraisal farther revealed that 70 % of the working population earn between one to ten times the minimal pay of US $ 3. 65 per twenty-four hours and the basic needs sums to $ US113 per twelvemonth. If there are 260 working yearss in a twelvemonth. most workers earn between US 949 and US $ 9. 490 to buy a basket deserving $ 113. Small nest eggs capacity hence exist in Mexico and this remained untapped by the authorities due to its restrictive policy and deficiency of political will ensuing to shaky foundation of the fiscal system. As of this twelvemonth. the fiscal system is stable but remain shallow due to its inability to tap the fiscal resources of the lower 50 % of the population and apportion the money for recognition to finance concern and occupation creative activity activities. Responsiveness to this market will decidedly ensue to a more stable Mexican fiscal system. Mentions: Fiscal System of Mexico 8 References Country Level Savings Assessment of Mexico. cgap. org. July 2005. Retrieved December 10. 2007 from hypertext transfer protocol: //cgap. org/savings/mexico_assessment. html Country Studies. ( n. d. ) . Mexico Financial System. Retrieved December 7. 2007 from hypertext transfer protocol: //www. country-studies. com/mexico/financial-system. html Financial System ( n. d. ) . Investment-General. Retrieved December 7. 2007 from hypertext transfer protocol: //www. mexico-trade. com/generala. html Financial System Soundness. ( 2005 ) . A Fact Sheet from International Monetary Fund. September 2005. Retrieved December 7. 2007 from hypertext transfer protocol: //www. International Monetary Fund. org/external/np/exr/facts/banking. htm Mexico’s Financial System Stability Update ( 2006 ) . Monetary and Financial System and Western Hemisphere Departments of IMF. August 4. 2006. Retrieved December 9. 2007 from hypertext transfer protocol: //wbln0018. world bank. org/FPS/fsapcountrydb. nsf/ ( attachmentwebFSSA ) / Mexico_Update_FSSA. pdf/ $ FILE/Mexico_Update_FSSA. pdf

Reverse Discrimination Essays - University And College Admissions

Reverse Discrimination Matchmaker.com: Sign up now for a free trial. Date Smarter! Reverse Discrimination In 1973 a thirty-three year-old Caucasian male named Allan Bakke applied to and was denied admission to the University of California Medical School at Davis. In 1974 he filed another application and was once again rejected, even though his test scores were considerably higher than various minorities that were admitted under a special program. This special program specified that 16 out of 100 possible spaces for the students in the medical program were set aside solely for minorities, while the other 84 slots were for anyone who qualified, including minorities. What happened to Bakke is known as reverse discrimination. Bakke felt his rejections to be violations of the Equal Protection Clause of the 14th amendment, so he took the University of California Regents to the Superior Court of California. It was ruled that "the admissions program violated his rights under the Equal Protection Clause of the 14th Amendment"1 The clause reads as follows: "...No state shall make or enforce any law which shall abridge the privileges or immunities of citizens of the United States; nor without due process of the law; nor deny to any person within its jurisdiction the equal protection of the laws."2 The court ruled that race could not be a factor in admissions. However, they did not force the admittance of Bakke because the court could not know if he would have been admitted if the special admissions program for minorities did not exist. Bakke disagreed with the court on this issue and he brought it before the California Supreme Court. The California Supreme Court held that it was the University's burden to prove that Bakke would not have been admitted if the special program was not in effect. The school could not meet this requirement, and Bakke was admitted by court orde r. However, the University appealed to the Supreme Court for "certiorari", which was granted, and the order to admit Bakke was suspended pending thCourt's decision.3 The Issues and Arguments for Each Side "Bakke was the most significant civil rights case to reach the United States Supreme Court since Brown v. Board the Education of Topeka, Kansas."4 The special admissions program at Davis tried to further integrate the higher education system because merely removing the barriers, as the Brown case did, did not always work. In short, Bakke was questioning how far the University of California Medical School at Davis could go the try to make up for past racial discrimination and segregation. The arguments for and against the special admissions program are complicated. The arguments for special admissions are as follows: Because of past injustices, compensation should be granted to minorities, and one possible form is as affirmative action, which, in this case, is the role of the special admissions program. In addition, racial diversity in educational institutions was seen as a plus. The diversity would teach students more about different races and religions and prepare t hem for the future when they would most likely have to work along side someone different from themselves. Hopefully, minorities in professional areas would return to their minority community and be seen as a role model for minority youth while benef itting the entire community as well. The final argument for the special admissions program is that advantage should not be associated with race, i.e. because one is of the Caucasian majority he/she should not have more advantages and likewise because one is of a minority he/she should not be disadvantaged. The arguments against the special admissions program were based upon the fact that the Constitution was intended to overlook race and ethnicity in public authority and decisions. The fault in special admissions programs is that they will use skin color as a more important factor than academic and personal merit. Thus, those who deserve advancement may not receive it, due to affirmative action and the associated reverse discrimination. By doing so, the various ethnic groups will be divided and possibly end up competing. Another problem with the special admissions program is that it does not take into account the disadvantaged who are in the majority, not the minority. And finally, it is seen as charity to the minorities by many individuals and civil rights groups. The Opinion of the Supreme Court The decision of the Supreme Court was seen as "something for everyone." In other words, each side, although not completely gaining their ends, furthered their cause. The special admissions program at Davis was deemed unconstitutional becaus e it specified a number of minority slots. However, the court upheld the use of race or

How to Structure Modern Marketing Departments For Success

How to Structure Modern Marketing Departments For Success Could an outdated marketing department structure hold you back from success? It’s certainly possible. This industry moves fast. In order to keep up, you need the right people, with the right skills, doing the right tasks. If silos prevent your team from doing its best work, you could wind up spinning your wheels, without realizing why you’re not moving forward. Unfortunately, many organizations are unprepared to adapt to future changes. Leaders will staff talent skilled in emerging technologies and tactics, while followers with catch up too late (if at all). If your business is going to thrive, both today and in the future, it’s imperative your org chart is built to scale. So, how can you make sure your company is built for the future of marketing? Start planning now to determine: What skills will you need (and who has those skills)? How will you organize your team for maximum efficiency and success? What tools and software do you need to keep everyone in sync? This post will help answer those questions (and more). How to Structure Modern Marketing Departments For Success via @Snag Your Free Marketing Org Chart Template It’s easier to achieve success when you can visualize it. Using this template, you can map out your org chart easily to help you and your company see what a successful team structure should look like. This also helps everyone understand their coworkers’ roles and big-picture value.I'm planning my marketing team structure with this free template from @... And Manage Your Marketing Department With the Team Managment Dashboard in Managing marketing teams effectively requires the right tools. And there's no better choice than with Team Management Dashboard. This nifty new tool helps teams: Coordinate internal resources effectively to ensure the right team members are working on the right things. Balance workloads and resource allocation  so your team can plan ahead without burning out. Plan project timelines and monitor progress  so you can plan your work, work your plan, and measure productivity. See what you can do with it: Why Pay Attention to Team Structure? With so many competing priorities vying for your attention, what makes this so important? The answer is simple: well-organized teams are better positioned to succeed than ones that aren't. But, getting it right isn't easy. What if you have the right people on the wrong team? Or lack the right teams to support the right people? Or the right people can’t communicate because of a communication barrier between teams? ^^^ If any of the above scenarios is true for your organization, you’re shortchanging your success. Fortunately, correcting these issues can have an outsized impact on future success. Not only that, but getting on the track is within your reach. A good team structure can have an outsized impact on future success.What Do Common Marketing Team Structures Look Like? There’s no such thing as an ideal one-size-fits-all team structure. Different models may work better for different organizations and industries. The size of your company overall plays an impact, too. If you’ve spent much time searching for examples to follow, odds are you’ve felt overwhelmed, too. It’s not uncommon to hear advice suggesting you need a dozen roles for one team, and multiple teams spread across your entire marketing department. That might make sense for large enterprises with tons of resources. But, for the majority of companies, that may not be realistic. To simplify things, here are some theoretical examples for companies of different sizes. Small Business Marketing Team Structure: Lean and Scrappy. In a small business, odds are you’re hiring one or two people to tackle marketing. If you’re fortunate, you may have three or more. When available talent is this thin, how do you prioritize what these folks should be doing? Content Creation: Your marketer(s) will need to be able to update website content, write blog posts, and craft catchy copy for social media and email. Graphic Design: At a minimum, a working knowledge of Photoshop (or, failing that, free design apps like Canva) will be necessary. Technical Skills: A basic grasp of SEO is likely essential. A general ability to use a content management system (like WordPress) will be useful, too. Social Media Management: This can easily consume tons of time. (Scheduling tools can help). Project Management: How will you keep everything on track? This is just a handful of the different tasks they might be responsible for. What could this look like when its mapped out? Mid-Level Marketing Team Structure: Building for Growth. At this point, your marketing department may have multiple teams. Enterprise Marketing Team Structure: Specialists With Deep Expertise. Large companies (those with 200+ employees) may have more layers of management, with more specialized teams with deep expertise in specific areas. Here’s a generic example: Take a Look at Example Marketing Org Charts (Courtesy of HubSpot) So far, this post has looked a few general examples. HubSpot did an excellent job breaking down seven common org structures  (along with their respective pros and cons), getting a bit more granular into each one. Functional Org Chart This example is broken down across business functions. One can assume each spoke under Marketing leads down to more sub-teams (content, social, analytics, and so forth). It’s also interesting to note how marketing and sales operate side-by-side (after all, someone has to close deals on the leads marketing generates). Source: https://blog.hubspot.com/marketing/team-structure-diagrams How can you construct a functional marketing org chart?Divisional Org Chart In this next example, the company is organized based on product-category departments. Each department could presumably have its own marketing team. This type of structure is common at large enterprises that make lots of different types of products. For example, consider a company like Samsung, which produces everything from phones to refrigerators. Source: https://blog.hubspot.com/marketing/team-structure-diagrams How can you construct a marketing team structure based on clear divisions?Market-Based Org Chart This example is similar to the previous one, except teams are split up based on customer-centric divisions instead of product-based ones. Source: https://blog.hubspot.com/marketing/team-structure-diagrams How can marketing teams be organized around specific marketing segments?Geographical Org Chart For extremely large enterprises or companies with offices around the world, a geographic org chart like this one may make sense. A company with different geographic-based teams within a country might use something similar as well. Source: https://blog.hubspot.com/marketing/team-structure-diagrams Is your marketing org chart based on geography and location?Process-Based Org Chart Next up is a process-based structure, where teams are divided up based on where they fit in the production of a product, from ideation all the way through to customer service. In this example, however, it’s unclear exactly where marketing may fit (though content can certainly support all initiatives shown). Source: https://blog.hubspot.com/marketing/team-structure-diagrams How can marketing leaders develop process-based org charts?Matrix Org Chart If this one reminds you of a certain early 2000s movie series, you’re not alone. This example illustrates a different kind of matrix though. It’s similar to some of the examples above, but instead of different divisions having their own marketing teams, the marketing, sales, and service functions all answer to one department head. From there, smaller sub-teams work with each division. It’s a subtle but important distinction. Source: https://blog.hubspot.com/marketing/team-structure-diagrams Here's how to plan a matrix-based marketing org structureCircular Org Chart In a circular organizational structure, a marketing services department responds to work requests from other areas. Source: https://blog.hubspot.com/marketing/team-structure-diagrams Have you tried using a circular marketing org structure?Team-Based Org Charts Next, let’s look at what individual teams could look like when mapped out. Content Marketing Team You don’t need an enormous team to start content marketing. But, the work requires lots of different tactics and disciplines, and the more help you have, the better. What can this type of team look like at a large organization? Here’s an example from Hubspot, a company that certainly knows how to do content marketing, via Revenify: Source: revenify.com/decide-structure-content-marketing-team-marketing-organization/ Social Media Team Seem a little complex? This example from Weber Shandwick takes a more high-level view: Source: http://webershandwickseattle.com/2012/11/a-crash-course-on-social-content-planning/social-content-team-structure-3/ Origin offers another way of looking at your social media team, introducing an analyst role: Source: https://www.originoutside.com/insights/what-should-your-social-media-team-look-like Public Relations Team It’s easy to think of PR as nothing more than media relations (which is a complex discipline unto itself). But, this would be a misnomer. Modern public relations is multi-faceted and spans lots of areas, as this illustration of the PESO model from Spin Sucks illustrates: Source: https://spinsucks.com/marketing/peso-model-affiliate-marketing/ What does your PR team org chart look like?Following this diagram, several staffers would likely divide up work across paid, earned, shared, and owned media strategies. The diagram below from MMI  breaks down in a bit more detail how a team might be structured: Inbound Marketing Team Now, what about holistic inbound teams that bring paid and organic strategies together under one roof? Here’s how Mojo Media Labs  breaks it down: Planning an inbound marketing team org chart? Read this first.SEO Team Search engine optimization is interesting because it often spans several teams across an organization. BuiltVisible  breaks down four different areas a single SEO team needs to cover: technical SEO, content, outreach and off-site SEO (links), and analytics. Source: https://builtvisible.com/build-a-great-seo-team/ How should SEO teams be structured?What makes this intriguing? The technical aspects may require assistance from a development team. Content might be created by a content team or a separate marketing department (although SEO should be aligned with marketing). A PR team or specialist might help with link acquisition and other off-site strategies (even if the terms a link builder and a PR pro use may differ according to their goals). Analysts often measure all aspects of a company’s marketing efforts. So, while this may look like a simple diagram, but there’s more than meets the eye. What’s the Problem With Following Someone Else’s Org Chart? It’s easier to know what to do, when you have a good example to follow. But, when it comes to organizing your marketing department, you have to do what makes the most sense for your company. That may or may not entail following a template down to a T. Collectively, the examples above illustrate one overarching point: there are a lot of different types of companies and organizations out there. Different sizes. Different industries. Different teams spread across different departments. How can one-size-fit-all recommendations work for your business? At best, they may offer either a starting point, or something to compare yourself against. If your current team structure doesn’t work, and it also looks nothing like what’s considered standard, you know where to start diagnosing issues. But, what will always work best, is figuring out what your specific organization needs to succeed. The best marketing org structure is the one that's designed specifically for what your organization...How Did Grow Its Marketing Teams? When first started, Nathan Ellering (now Head of Demand Generation) was a one-person team. While CEO and co-founder Garrett Moon contributed content and guidance, all things marketing were owned by a single staffer. Talk about a high-pressure environment. The upside? Nathan had total creative control and free reign to test what worked (and what didn’t). He’d learn a new tactic or get started with a new channel. Then, once he figured it out, another team member would be brought on board to take it over. Eventually, more teams were added to tackle new tasks, each strategically selected to support business growth for a fast-moving startup. Product Marketing promotes the product itself: While Branding and PR helps tell 's story to the world: Is it time to rethink your marketing org chart? See how @structures its marketing teams...How to Build Your Own Marketing Department The best marketing team layout is the one you build yourself. A structure that’s tailored to your own needs is going to work better than rigidly sticking to the way things have always been done, or filling roles you think you need because they’re what everyone else is doing. Start With Jobs to be Done Before thinking about specific roles, think about the work that needs to be completed. This doesn’t necessarily mean figuring out what’s the next hot marketing trend and hiring to fill that gap. It means figuring out what makes the most sense for your business, and finding talent to fit your own needs. That’s what the team did when it started out. The results speak for themselves, and might not have been attained as easily had the company followed a traditional hiring pattern. In the early days (and even now) leaned heavily on inbound marketing, creating top-notch blog content to attract leads. The strategy was simple: Do basic keyword research. Create content answering those queries. Promote it via social media and email. That’s effective for bringing in an audience, and eventually converting that audience into a paid customer base. It then added product marketers to help sell the product once an audience had been built. Next, a PR team was built out to help manage key relationships, 10X the buzz around the product, and more. Recommended Reading: The Best Formula for 10X Marketing Growth is Here Research Your Industry Your competition got where they are somehow. Copying them isn’t necessarily a recipe for duplicating success. But, studying them might give you ideas on which roles you need to hire for. Start by searching names and job titles on LinkedIn. Enter a company of similar size to your own (or one you admire, or perhaps a competitor) into the search bar: Next, scroll through the results to find Job Titles: Then, build a spreadsheet mapping out roles you find and where they might logically fit: This can help you sketch out a loose idea of how a marketing department like yours might be structured. You might also reveal roles or opportunities you hadn’t considered before. Recommended Reading: The Marketing Research Process That Will Take Your Content to the Next Level Determine the Most Important Work That Will Make the Most Impact focuses on 10X marketing. This means prioritizing projects that deliver 10X improvements, rather than 10% improvements. It’s allowed the company to grow immensely, and guides how decisions get made. Any marketer or team can follow a similar framework for determining which roles should be filled first. Here’s a brief explanation of what its about from CEO Garrett Moon:Here’s a visual rundown illustrating how this philosophy works in practice: This process is geared toward content marketing, but you can adapt the core concept to prioritizing marketing roles and activities across the board. The goal: figure out the channels, tactics, and strategies that will contribute to 10X business growth. Easier said than done, right? Prioritize Channels Here are some findings from a survey conducted by Get Response: Determine the Roles That Fit Each Channel Broadly speaking, which roles will own which tactics and channels? Some channels might touch multiple teams (for example, customer service, PR, and content might all use social media for different purposes). Determine the Tasks Each Role Should Be Responsible For You know what needs to be done. Now, who will own which tasks? This ties back into your Jobs to be Done. For each job or task, list the steps required to complete it. Here’s an example of what this might look like for creating a blog post: Generate an idea. Do keyword research. Write an outline. Execute post based on outline. Design visual content. Editing and review. Schedule on editorial calendar. Measure performance. Each of these tasks could fall onto different team members: Ideation and writing execution might fall onto content marketing. Keyword research might too, if the organization doesn’t have a dedicated SEO specialist. A graphic designer would be best for creating stunning visual content. An editor or manager would need to review and schedule content. If a team has a dedicated analyst or analytics team, they’d own measuring performance and extracting actionable insights from data. Beyond knowing what you need done, understand what it will take to complete the work effectively. Then, hire accordingly, and divide tasks between the team members best suited to handle each one. Do This With : Task Templates are reusable checklists you can build directly into your marketing management platform with . See how they work. Find the Best Talent Sports teams sometimes draft talent using what’s called a â€Å"best available player† approach. This means that regardless of current talent gaps on their roster, they’ll take the best overall players they can find. Then, they’ll strategize on how to make the best use of those players. It’s all about doubling down on strengths, and finding ways to mitigate weaknesses (if they can’t be eliminated completely). Businesses often do something similar, where they’ll make room for talented team members, even if they weren’t initially hiring for their role. Where can you find these folks? Consider the following places: Networking Events: Are there any relevant professional groups or marketing meetups in your area? Conferences: Large marketing conferences like Inbound and Content Marketing World may be great places to find talent. Social Media: Reach out to your network for referrals. Someone you know might pass along your next great hire. Be sure to post about job opportunities on LinkedIn, or even consider doing some cold outreach to promising prospects you find. Looking to find the best talent in your area (or beyond)? Use these resources: Indeed Workable Jobvite Group Talent Into Logical Teams As you add staff and roles, you may find different people fit better on different teams. Now, here’s the kicker: your org chart might not look exactly like anyone else’s. You’re not your competition. In fact, you’re not anyone but yourselves. So, why be beholden to copying a rigid structure, when you could custom tailor your own talent to your own needs? Take this as permission to put people where they’re best suited to succeed, not where a chart says they have to be.

Field Project Assignment Essay Example | Topics and Well Written Essays - 500 words

Field Project Assignment - Essay Example This is done using various tools available to top management and one of the most useful and also dreaded is the performance evaluation when employees are compared and if they measure up. Performance evaluations are usually done annually, or could be done per semester or by quarter. These evaluations can be highly effective tools depending on how these are administered. I had chosen to attend training at the Center for Urban Community Services Institute for this purpose last March 20, 2014 focused on the topic of â€Å"Creating Effective Performance Evaluations.† The Center for Urban Community Services (CUCS) Institute is located at 198 E. 121st St. in New York City and this particular non-profit non-government organization (NGO) was once a community project of Columbia University back in 1979 but has since expanded its community outreach programs beyond its immediate environs after it was officially incorporated in 1993. I choose CUCS Institute because of its vast experience in providing training and research to other non-profits and government agencies engaged in social services using evidence-based practices; it had been honored by the New York Times for its effective impact (CUCS, 2013, para. 2). The training session was a whole day event and I consider the time well spent since I had learned a lot during that time. Some of the lessons learned about performance evaluations are the following: a performance evaluation (also known as performance appraisal) is for improvement, whether at the personal (employee) level or at the organizational level, it is used for making the important decisions such as promotion, compensation, transfer, or termination, giving feedback, counseling, and imposing disciplinary sanctions. There are a number of benefits to be derived in conducting performance evaluations but only if these are done right; these include promotion of

Integrated Marketing Communications Plan Essay Example | Topics and Well Written Essays - 5250 words

Integrated Marketing Communications Plan - Essay Example As the paper declares marketing is the one function of management which has to be more concerned with activity that is external to the organisation, than that which is internal. Marketing activities are mainly conducted outside the organisation and are often undertaken by various managers, for instance, travel agents and web developers. The marketing process is also a social and managerial process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products of value with others. This essay stresses that in order to have a successful marketing strategy it is essential that the organisation understands and has the right balance of the marketing mix, which consists of four elements; product, price, promotion and place/distribution. The marketing mix is central to the organisations marketing tactics and once the market situation has been identified and evaluated, a decision is made to either penetrate or develop a particular market. Time is also an important factor in assessing the marketing mix to be offered as market situations are no longer stable, and instead can change rapidly over a short period of time. These changes can be brought on by global events such as natural disasters to industry changes, such as a major competitor suddenly leaving the scene from bankruptcy. By using the marketing mix as a tactical tool for planning marketing activities, it is quite possible to adapt in a timely manner and profitably to changes in the market environment. Royal Caribbean Cruises Ltd (RCCL) is one organisation that is seeking to expand its capacity despite an unfavourable operating environment. The economy of its home country, the United States is not performing well and serious risk to passenger safety have been posed in the form of the threat of terrorist attacks to health threats. This puts RCCL in a vulnerable position in terms of earnings and profits as a reduction in passenger numbers could jeopardise the future of its 27 300 employees. As marketing is almost solely responsible for generating sales and revenue, it is important for RCCL to consider a change in marketing activities, as well as undertake an environmental analysis