Field Project Assignment Essay Example | Topics and Well Written Essays - 500 words

Field Project Assignment - Essay Example This is done using various tools available to top management and one of the most useful and also dreaded is the performance evaluation when employees are compared and if they measure up. Performance evaluations are usually done annually, or could be done per semester or by quarter. These evaluations can be highly effective tools depending on how these are administered. I had chosen to attend training at the Center for Urban Community Services Institute for this purpose last March 20, 2014 focused on the topic of â€Å"Creating Effective Performance Evaluations.† The Center for Urban Community Services (CUCS) Institute is located at 198 E. 121st St. in New York City and this particular non-profit non-government organization (NGO) was once a community project of Columbia University back in 1979 but has since expanded its community outreach programs beyond its immediate environs after it was officially incorporated in 1993. I choose CUCS Institute because of its vast experience in providing training and research to other non-profits and government agencies engaged in social services using evidence-based practices; it had been honored by the New York Times for its effective impact (CUCS, 2013, para. 2). The training session was a whole day event and I consider the time well spent since I had learned a lot during that time. Some of the lessons learned about performance evaluations are the following: a performance evaluation (also known as performance appraisal) is for improvement, whether at the personal (employee) level or at the organizational level, it is used for making the important decisions such as promotion, compensation, transfer, or termination, giving feedback, counseling, and imposing disciplinary sanctions. There are a number of benefits to be derived in conducting performance evaluations but only if these are done right; these include promotion of

Integrated Marketing Communications Plan Essay Example | Topics and Well Written Essays - 5250 words

Integrated Marketing Communications Plan - Essay Example As the paper declares marketing is the one function of management which has to be more concerned with activity that is external to the organisation, than that which is internal. Marketing activities are mainly conducted outside the organisation and are often undertaken by various managers, for instance, travel agents and web developers. The marketing process is also a social and managerial process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products of value with others. This essay stresses that in order to have a successful marketing strategy it is essential that the organisation understands and has the right balance of the marketing mix, which consists of four elements; product, price, promotion and place/distribution. The marketing mix is central to the organisations marketing tactics and once the market situation has been identified and evaluated, a decision is made to either penetrate or develop a particular market. Time is also an important factor in assessing the marketing mix to be offered as market situations are no longer stable, and instead can change rapidly over a short period of time. These changes can be brought on by global events such as natural disasters to industry changes, such as a major competitor suddenly leaving the scene from bankruptcy. By using the marketing mix as a tactical tool for planning marketing activities, it is quite possible to adapt in a timely manner and profitably to changes in the market environment. Royal Caribbean Cruises Ltd (RCCL) is one organisation that is seeking to expand its capacity despite an unfavourable operating environment. The economy of its home country, the United States is not performing well and serious risk to passenger safety have been posed in the form of the threat of terrorist attacks to health threats. This puts RCCL in a vulnerable position in terms of earnings and profits as a reduction in passenger numbers could jeopardise the future of its 27 300 employees. As marketing is almost solely responsible for generating sales and revenue, it is important for RCCL to consider a change in marketing activities, as well as undertake an environmental analysis